#dotAfrica a Premium Domain Name

By February 20, 2017Home

ZA Central Registry (ZACR) recently announced that ICANN has delegated .africa to the root, this after years of legal battles and delays of the launch of the new gTLD.

During a recent discussion with ZACR’s CEO, Mr Lucky Masilela – numerous Registrars advised ZACR that their suggested wholesale price of $18.00 per .africa was a ridiculous suggestion and that ZACR needed to start playing the market like a true competitor and follow in the footsteps of their competitors.

ZACR was reminded by industry leaders and business professionals that the failure of its #dotCities was directly related to its exorbitant pricing.

Long gone are the days of a few selected gTLD’s, and these days consumers can purchase a domain name in more than a thousand extensions.

Mr Masilela seems to have forgotten his famous quote in which he said that suggested at Iweek2016 that domain name should cost the same as can of coke.

It seems that ZACR have adopted the usual tactic of charging Africans double for a product that you would expect to pay only half the price for from a first world country – what a shame.